If you’re a digital marketing agency or a business with several physical locations and manage multiple Business Profiles, the best way to manage them is to use the Business Profile Manager. One of those challenges? Certain features to manage your Business Profile may vary between Google Search and the Maps App – and they can even depend on what operating system you’re using (like Apple iOS or Android.) How To Manage Your Google Business Profile From The Business Profile Manager Using Google Search and the Google Maps App to manage your business does come with a few challenges, though. Google announced that you could now manage your business on mobile devices. You can now even claim your Business Profile directly from search! Using Google Search to manage your Business Profile is best for businesses that have only one profile/location. People have been able to manage their Business Profiles from Google Search since 2017, but most business owners and managers weren’t aware of the feature (or weren’t making use of this management feature.) Google has added more functionality in Google Search GBP management making it more robust and easier to use. It’s best to use this if you manage multiple profiles/locations. Now, the three ways to best manage your Google Business Profile are: Business Profile Managerīefore the name switch, most users managed their business listing from the Business Profile Manager (formerly known as the Google My Business “dashboard.”) This interface is streamlined and fairly easy to use and understand. It was also revealed that the Google My Business app was going away this year (in 2022), so being able to use the Maps App to manage your business locations’ listings seems to be the “replacement” for the GMB app. When Google announced the name change, they also announced a new way for people to manage their Google Business Profile – through the Google Maps App. What Are The Three Ways To Manage Your Google Business Profile?
There are now three ways to manage your Google Business Profile. One of the major changes was how businesses can manage their business listing. Last fall Google changed the name of their business listing product from Google My Business to Google Business Profile.Īlong with the name change, other changes came with it. Google My Business Becomes Google Business Profile The only way to get in those coveted spots is for qualified local business owners to claim and optimize their Google Business Profiles (GBP). And ranking in the Local Pack, Local Finder, and on Google Maps are the prized spots that local businesses strive for.
Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales.
“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli.
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